MIA’s Second Member Satisfaction Survey 2018 sought to obtain members’ feedback on how MIA can further add value to the membership and continue developing the profession in Malaysia.
Conducted from 2 April 2018 to 30 June 2018, the 2018 Survey was a follow-up to its inaugural MIA Member Satisfaction Survey 2016.
The 2018 survey polled a total of 7,463 members compared to 5,618 members for the 2016 Survey.
Notably, 81.2% of respondents to the 2018 Survey were proud to be associated with the MIA, compared to 80.62% of respondents to the 2016 Survey.
Overall, 78.76% of respondents to the 2018 Survey said that they were satisfied with the Institute, up from 77.74% of respondents in the 2016 Survey.
A majority (63.14%) of respondents also indicated that if MIA membership is not mandatory, they would still maintain their membership, attesting to the relevance of their membership and the Institute’s role in developing and regulating the Malaysian accountancy profession. This was an improvement over the 62.13% who said they would maintain their membership in the 2016 Survey.
The following are some key highlights of the 2018 Survey findings:
- 85.52% of respondents were aware that MIA had developed an MIA Membership E-card offering numerous benefits and privileges, and 76.94% rated the quality of the E-card as being good, very good or excellent.
- 64.23% were satisfied with the Institute’s media publicity and branding efforts to create awareness of its membership and activities, while 67.87% were satisfied with the Institute’s effort to enhance the branding of MIA at local and international level and being the national voice of the accountancy profession amongst regulatory bodies.
- Just 39.18% were aware that qualified MIA members may register as ASEAN CPAs and subsequently as Registered Foreign Professional Accountants in other ASEAN member states. Going forward, the Institute will step up its efforts to create awareness of the ASEAN CPA qualification and benefits.
- 72.73% were satisfied that the Institute is doing enough to ensure that the profession continues to remain relevant, compared to 72.81% in the 2016 Survey of Members.