Technology is disrupting all facets and functions of business – and CFOs and the finance function are not exempt. MIA’s CFO Conference 2019 themed Leading in the Digital Age seeks to upskill CFOs to better navigate the digital developments and trends impacting their role and the finance function.

Upskilling is vital because today’s CFOs are expected to assume more of a leadership and business partnership role in driving and supporting the business, while overseeing financial management and compliance with regulatory requirements.

MIA Competency Framework

As the developer and regulator of the accountancy profession, MIA is in the right space to scrutinise and address the issues affecting the competency and capabilities of CFOs and the finance function. During the Conference, MIA will officially launch its Competency Framework for Finance Functions in Public Interest Entities as guidance for CFOs and other stakeholders.

The Framework delineates the scope and skills expected of CFOs and finance professionals in the digital economy. Simon Tay, Executive Director, Professional Practices & Technical, MIA will be on hand to explain the features of the Competency Framework and how organisations and individuals can apply the Framework to enhance the performance of the finance function.

Becoming Digital Champions

The Framework also addresses the increasingly digital thrust for CFOs and finance functions. As strategic leaders and business co-partners, CFOs are expected to champion and leverage opportunities arising from digital transformation.

Apart from calculating the costs and benefits of digital investment, the Conference will explore how CFOs can best apply digital tools such as data analytics, artificial intelligence (AI) and automation to create and enhance the value of the finance function and integrate transformation across the overall organisation.

  • Data Analytics – This session delves deeper into how CFOs can better utilise data-driven insights to enhance their organisation’s profitability, efficiency, and support their company’s long-term strategy and vision.
  • Finance Transformation – Whether you’re just starting out or scaling up your Finance transformation journey, this session looks into unorthodox ideas and systems that help CFOs keep pace with the unfolding developments of Industry 4.0.

Engaging Investors

Although the CEO historically handles investor relations (IR), engagement with investors is the intuitive domain of CFOs as financial communicators and as CFOs take on larger strategic roles. This session examines why and how investor relations are becoming an increasingly important part of the CFO’s role.

In response to growing shareholder pressure, IR can be a platform and an opportunity to shape market perceptions of the organisation and drive market value. This is true especially in an increasingly competitive landscape where businesses are competing for investors’ funds and trust to sustain market values.

Compliance: Guidelines on Adequate Procedures

Launched on 10 December 2018 by the Prime Minister, the new Guidelines on Adequate Procedures will take effect from 1 June 2020. The guidelines were issued pursuant to subsection (5) of Section 17A of the Malaysian Anti-Corruption Commission Act 2009 (Act 694) (MACC Act 2009), as stated in the MACC Amendment Act 2018.

CFOs are expected to be materially impacted by the new Guidelines. The Conference will show you how the guidelines can assist commercial organisations in navigating and implementing the adequate procedures to prevent the occurrence of corrupt practices in their business.

The MIA CFO Conference 2019 – Leading in the Digital Age will take place on 13 June 2019 (Thursday) at the Connexion Conference & Event Centre @ Nexus, Bangsar South, Kuala Lumpur.  The Conference carries 8 CPE hours and HRDF claimable.  To register, contact Vino at 2722 9290 or email to [email protected]

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