By MIA Professional Practices and Technical team

Why Sustainability is Rising in Significance to Valuation

Sustainability is no longer peripheral to valuation, but is in fact increasingly shaping cash flow resilience, risk perception and long-term business viability. What has changed is not the existence of these factors, but the expectation that valuers explain clearly how they are identified, assessed and reflected in valuation conclusions.

The MIA Valuation Committee’s Focus Group Discussion held in December 2025 brought together senior practitioners to move the conversation from theory to practice: what sustainability integration actually looks like in valuation engagements, and where the profession is still struggling.

From Implicit Judgement to Explicit Analysis

Sustainability considerations have long influenced valuation assumptions, often implicitly through judgements on regulatory risk, licence to operate, governance quality and labour practices. IVS 2025 marks a clear shift by requiring these considerations to be made explicit, structured and documented.

“IVS 2025 does not require valuers to start from zero. It requires sustainability considerations to be made explicit, structured and documented.”

-Leonard Woo, Partner, Valuation and Modelling Services, Deloitte Southeast Asia

“In the past, sustainability was considered when it mattered. IVS 2025 is the first time the Standards clearly say that valuers must stop assuming and start explaining.”

– Roger Loh Kit Seng, Director, Financial Advisory, Forvis Mazars in Malaysia

The Standards do not prescribe outcomes or methodologies. Instead, they reinforce disciplined thinking, consistency and transparency while preserving professional judgement

Materiality Remains the Hardest Judgement Call

A recurring theme was the difficulty of determining which sustainability factors genuinely influence value. While companies face numerous sustainability issues, only a small subset will materially affect cash flows, risk or growth.

“There are many sustainability issues, but only a small number will actually move value. The challenge is identifying the few that matter.”
– Emily Choo, Partner, Advisory, KPMG in Malaysia 

Valuers must assess whether a sustainability issue is company-specific or already embedded across the sector. If an issue is industry-wide, market pricing may already reflect it. The challenge lies in identifying outliers and understanding severity, timing and financial impact.

What has the Market Already Priced In

Understanding whether sustainability risks and opportunities are already reflected in market data is critical but difficult. Sustainability-related pricing signals such as green premiums or brown discounts are rarely transparent.

“The real work starts when a company sits outside the sector norm. That is where judgement and evidence matter most.”
– Emily Choo, Partner, Advisory, KPMG in Malaysia 

Practitioners often rely on peer comparisons, financing terms, investor behaviour and discussions with market participants to infer whether adjustments are required.

Data Gaps and Credibility Risks

Data availability and reliability remain among the most significant constraints. Disclosures are inconsistent, private company data is limited and emerging sectors lack robust comparables.

“Most sustainability data is still based on management representation. Systems, controls and assurance are catching up, but not there yet.”
– Roger Loh Kit Seng, Director, Financial Advisory, Forvis Mazars in Malaysia

Without reliable data or specialist input, sustainability -related assumptions are more likely to be challenged. Clear documentation of judgement, limitations and rationale is therefore essential.

“If sustainability inputs are weak or poorly explained, valuation credibility is at risk.”
– Ahmad Zubir Zahid, Managing Partner, Zubir Chang & Co.PLT

Sector Matters: No One Size Fits All

Sustainability exposure varies significantly by industry. Carbon-intensive sectors such as power generation and transport sit along a brown-to-green spectrum, while other sectors may face greater social or governance risks.

“We understand green premiums and brown discounts conceptually, but the empirical data is still thin.”
– Ng Boon Hui, Chairman of Valuation Committee and Partner Ernst & Young

In practice, adjustments are often incremental and judgement-based, informed by sector dynamics rather than formulaic models.

Skills, Judgement and Multidisciplinary Input

Effective sustainability valuation requires capabilities beyond technical modelling. Practitioners emphasised the importance of understanding business strategy, transition pathways and how management operationalises sustainability commitments, as these factors directly influence valuation assumptions.

Case-based learning and practical examples were seen as essential in building confidence in applying judgement. At the same time, collaboration with sustainability or technical specialists is becoming increasingly important, particularly in complex or high-risk sectors, despite the associated cost and coordination challenges.

Commercial Realities and Client Expectations

Practitioners noted ongoing tension between the additional work required to integrate sustainability considerations and clients’ willingness to pay higher fees. Sustainability-related analysis often involves deeper due diligence, additional data requests and more extensive documentation, which can increase engagement scope.

Assurance Supports, but Does Not Replace, Judgement

While assurance over sustainability information can enhance confidence, it does not remove the need for valuer-level due diligence.

“Even with assurance, valuers must still ask whether the information makes sense in the context of the business.”
– Leonard Woo, Partner, Valuation and Modelling Services, Deloitte Southeast Asia 

Professional judgement remains central in determining how sustainability information influences valuation inputs.

Looking Ahead

The discussion reinforced that sustainability/ESG integration in valuation is evolutionary, not disruptive. Progress will depend on better data, clearer guidance, targeted training and continued professional dialogue.

“Sustainability is not replacing valuation fundamentals. It is sharpening them.”
– Ng Boon Hui, Chairman of Valuation Committee and Partner, Ernst & Young

For the profession, the priority is not perfection, but consistency, transparency and confidence in applying judgement as sustainability becomes an established part of valuation practice.